Campaign as a service
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Good to see you’re here to find out some more about our services. Let us take you through our story!
A recurring challenge for Marketing in Retail
Insufficient staffing and knowlegde decreases output
High time pressure
There is often pressure on daily campaign operations due to understaffing caused by open vacancies or a lack of knowledge to develop (omnichannel) campaigns efficiently and effectively via Salesforce Marketing Cloud.
Reduced quality
This leads to a shortage of executed campaigns, and those that are executed are often unsatisfactory because they are insufficiently personalized, inconsistent with the brand, and/or not optimized.
Negative impact on goals
As a result, achieving objectives may be compromised, ultimately affecting ROI due to high investments in Martech.
Our three types of campaigns
Caas applies to hero, hub & hygiene campaigns
Hero
Big omni-channel campaigns for awareness brand & product (eg: product introduction campaign)
Hub
Recurring campaigns for sustained audience engagement (e.g., monthly newsletters).
Hygiene
Routine upkeep campaigns to sustain customer engagement and reinforce brand presence (e.g., blog posts, customer service communications).
Our proof
Some of our retail customers
Omoda
The fashion store that loves you back
Omoda was one of the early adopters of Salesforce Service Cloud in their industry. Since the company has a very high focus on customer satisfaction, it was using many different channels to communicate with their clients. Unfortunately, their inital set-up of Service Cloud was not working as intended, forcing agents with high frequencies of manual tasks.
Passend Lezen
Connecting service and marketing
Passend Lezen makes readuing accessible so that those who suffer from reading difficulties can experience the world of knowlegde, culture and personal development. By offering various solutions to all possible reading disabilities and and extensive collection of books, everyone can experience the joy that comes with reading.