Customer Engagement: 4 opportunities to increase synergies between service, sales, and marketing in Retail A while ago a friend told me an interesting story. He had bought a new laptop online. A great deal, he thought. Until he received an … Read More
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Collaborative marketing: the power of partnerships
Even before Covid-19, small groups of young people were sometimes strolling around at the checkouts at the supermarket. As a regular supermarket visitor, you immediately knew: it’s time for collectable football cards again. Despite the begging, it is of course … Read More
More loyal customers through the fusion of digital and offline channels
Lately, I have gained even more respect for the retail business. The level of flexibility required in the current situation is unprecedented. Luckily, most retailers already had an e-commerce platform and were able to make a quick shift. However, there … Read More
The Bigger Picture
“We simplify technology”, that’s our motto at VANEIGENS. But besides delivering technological implementations, out-of-the-box solutions and innovative products, the core of our company is within our people. At VANEIGENS, we have a clear ideology, that enforces inclusion and equality. Besides … Read More
How to apply E-Commerce Loyalty Programs
Over the last decade, loyalty programs in physical stores have been overloading the market. Every store wanted to have its own loyalty card, with its own benefits. Meanwhile, wallets every customers are stacked with these unique cards and people often … Read More
Artificial Intelligence as driving force behind ‘next level loyalty’
As a consumer, you are overloaded from all sides with different offers. The one even less suited for your situation than the other. For example, I recently received an offer full of carbohydrate-rich products, while I have been following a … Read More