Many businesses will agree that customer service and marketing have always had a relationship with mutual benefits. However, since we’ve arrived in the digital era, and consumer purchase habits have shifted towards e-commerce, more and more companies see the need … Read More
customer engagement
Digital Opportunities in Retail – Part 2
Merging the digital and offline world! 66% of customers expect companies to know about their unique needs and expectations. Salesforce, 2021 Creating qualitative relationships is all about empathy. A connection that ensures involvement and loyalty from the customer. For retailers, … Read More
Data synergy in Retail
Customer Engagement: 4 opportunities to increase synergies between service, sales, and marketing in Retail A while ago a friend told me an interesting story. He had bought a new laptop online. A great deal, he thought. Until he received an … Read More
How to apply E-Commerce Loyalty Programs
Over the last decade, loyalty programs in physical stores have been overloading the market. Every store wanted to have its own loyalty card, with its own benefits. Meanwhile, wallets every customers are stacked with these unique cards and people often … Read More
Next level customer engagement with proactive customer service
“Hi Boudewijn! Unfortunately, the courier has been delayed, our sincere apologies for the inconvenience. You’ll automatically receive a 5 Euro discount on your next purchase.” This is a message that I recently received about an online purchase that I made. … Read More