Many businesses will agree that customer service and marketing have always had a relationship with mutual benefits. However, since we’ve arrived in the digital era, and consumer purchase habits have shifted towards e-commerce, more and more companies see the need … Read More
customer experience
Digital Opportunities in Retail – Part 2
Merging the digital and offline world! 66% of customers expect companies to know about their unique needs and expectations. Salesforce, 2021 Creating qualitative relationships is all about empathy. A connection that ensures involvement and loyalty from the customer. For retailers, … Read More
Part 2: How to design a loyalty program that perfectly fits your customers’ needs.
In Part 1 of ‘how to design a perfectly fitting loyalty program’, we discussed the different needs from organizational perspective in relation to the business goals, KPI’s and long-term development. A common mistake made by businesses is that they only … Read More