Consumer goods
Consumer goods data foundation
One trusted view of consumers, accounts, products and trade spend, ready for AI.
Our Capabilities
What we build for you
Golden consumer record
One profile per consumer across webshop, loyalty, care and marketing, so every team works from the same source of truth.
Consent and preference management
One record of what each consumer agreed to and how they want to be contacted, applied in every channel and in line with GDPR.
Product and trade data model
Products, prices, promotions and trade spend structured the same way, so planning, execution and reporting use the same facts.
Outlet and account segmentation
Segment stores, outlets and distributors by potential and performance, so field and trade effort goes where it pays back.
Connect data without copying
Use the data already in your data warehouse or lake in real time, without building and maintaining another copy of it.
ERP and planning integration
Reliable connections to ERP, supply planning and revenue growth tools, so commercial decisions in CRM reflect what the business can deliver.